A guide to Princess Insights

Glossary & methodology

Use this guide to read the numbers, compare periods, and follow the evidence. The dashboard describes the conversation we collected; it is not a survey of all Princess guests.

How posts become insights

1. Collect from sources: A source is where a message came from, such as a Reddit community or a social channel collected through Sprinklr. Sprinklr is the collection tool, not a separate audience. We only analyze the material collected from the available sources, not every conversation on the internet.
2. Enrich each post: “Enrichment” means AI reads the text and adds useful labels: whether it concerns Princess, the ships and subjects mentioned, the opinions expressed, and flags such as a question or complaint. It also creates a short summary. These labels help organize the original message; they are interpretations and can need correction.
3. Group and count: Related posts are connected to topics and other signals. The dashboard groups them by time and source, counts matching posts and conversations, and averages the available sentiment scores.
4. Compare and investigate: Trend calculations compare activity and mood over time. Monitoring rules identify patterns that deserve attention. Briefing brings selected results together, with links back to the posts so you can judge the evidence.

Which page should I use?

Briefing — get oriented: An overview for the selected dates and sources: what people discussed, how activity varied by week, and which changes or examples merit a closer look. It is a starting point, not a list of every topic.
Triage — decide what needs attention: A review queue for signals and evidence, with actions to record handling or follow-up. Its week/brief controls have their own time frame.
Trends — understand the pattern: Compare volume and mood over time. A trend describes a pattern in a signal; it does not automatically mean an alarm. More posts can be positive, negative, or mixed, and a large window total can come from one short-lived spike.
Compare — see how Princess stacks up: Princess against Norwegian and Celebrity, measured on r/Cruise only so every line is counted the same way. Share of conversation counts every post naming each line, and shows each line's share and mood topic by topic, with each opinion credited to the line it is about. Head-to-head covers posts that directly compare Princess with one of those lines and pick a side: who wins overall, by topic and by month. Both follow the selected dates and say when there are too few posts to call.
Theme map — survey the themes: A map of themes in the selected window, grouped under their parent themes: bigger tiles mean more posts, and color indicates mood. Filter by mood, select a tile for details, or use Raw posts to browse messages.
Signal Explorer — check the evidence: Open a topic link to see its counts, comparison table, history and matching posts. Use the evidence filters to inspect a period, opinion side, or recurring subtopic.
Voice — read examples: Browse selected guest expressions, questions and comparisons. Examples illustrate the conversation; they are not a representative guest survey.

What are we counting?

Post: A collected message: an original post, comment, or reply. A post can discuss several topics, so topic counts and percentages do not add up to the overall total.
Thread: A distinct conversation containing matching posts. Several replies in one conversation count as several posts but one thread. Whole-window thread totals count a thread once, even if it was active in multiple weeks.
Topic, theme & signal: A theme groups related subjects, such as dining quality, and sits under one parent theme, such as Dining & Drinks (full list of parent and children themes below). A signal is something tracked over time: a theme, ship, aspect of the experience, or a combination. Recurring subtopics are more specific subjects found within a signal.
Share of Princess posts: The topic's posts divided by all eligible Princess posts in the stated dates and sources. It is conversation share, not market share or the percentage of guests affected. A count bar shows posts; its length alone is not a percentage.

Volume and mood answer different questions

Volume: How much conversation there is, measured in posts or threads as labeled. Blue heatmaps show volume: darker means more posts, not worse sentiment.
Mood / sentiment: An average of available sentiment scores, from −1 (negative) to +1 (positive). Unscored posts are excluded; a genuine neutral score of zero is included. Signal mood uses sentiment assigned to that subject, which can differ from the overall post's mood.
Mood labels: Every page uses the same five words. Frustrated: −0.50 or below; Unhappy: above −0.50 through −0.15; Neutral: between −0.15 and +0.15; Satisfied: +0.15 through below +0.50; Loved: +0.50 or above. Labels use the underlying score before rounding. A single post can also be Mixed when it holds both strong praise and strong complaint.
Improving / deteriorating: A change in mood, not in post volume. The comparison needs at least five scored opinions in each window; changes smaller than 0.10 are steady. “Sharply” requires a change of at least 0.25 and ten scored opinions in each window.
Divided: Positive and negative opinions both appear. A neutral average can hide disagreement; read the side counts and examples. Positive evidence is not necessarily an explicit praise statement.
% negative: On Briefing, the share of scored posts whose overall mood is Frustrated or Unhappy; unscored posts are left out. On the Theme map, the share of a theme's posts that are negative toward that theme. On Compare, the share of each line's positive-or-negative opinions that are negative. Each says its base beside the number.

Dates and comparisons

Selected window: The dates shown above the page. Presets use complete periods. Custom dates expand to whole Monday–Sunday weeks. Monthly views group whole weeks into the month containing each week's Thursday, so a month can include days across a calendar boundary.
Requested versus served: Requested is the range you chose; served is the data the dashboard could use. Read the range strip for omitted periods. Missing coverage is unknown, not zero activity.
Prior window / “new”: Read the comparison's dates and duration. Signal Explorer compares with the preceding equal-length calendar window; other views identify their served prior period. “New” means posts increased from a covered zero, not that the topic has never existed. Unavailable comparisons are withheld.
Earlier spike · activity since subsided: One week contributed at least half the window's posts and at least 20 posts. The final three covered weeks each have no more than 10% of the peak, and together no more than 10% of the window total. This describes the end of that window, not today's incident status.
Fixed clocks / all history: Some sections use their own time frame. Triage, Alarms and Emerging do not follow the header date range. In Signal Explorer, evidence filters such as “Last 4 complete weeks” and “All history” have their own dates; the selected-window comparison table stays on its stated window.

Alerts, evidence and coverage

Alarm versus signal: A signal is something we track; an alarm is a flag that its pattern meets rules for attention. A negative post alone is not an alarm. Standing alarms look for enough independent discussion, unusual activity and negative opinion compared with the topic's own history, with recent evidence to avoid carrying an old spike forward.
Standing alarms and fires: Standing monitoring compares the last 12 complete weeks with the preceding 52 weeks. It takes two consecutive qualifying weeks to raise an episode and two non-qualifying weeks to clear it. The separate “Fire” view looks for unusually active negative stories in the last seven days; a fire does not have to become a standing alarm. These monitoring views may depend on your access.
Alarm episode: The recorded span from an alarm being raised until it clears. The Theme map's “Alarm during this window” badge means an episode was open at some point in the selected dates, even if it has since cleared. Alarm dates use weekly history; the badge refers to monitoring across all sources, not a new alarm calculation for the source you selected.
Handled / Not this brief / Follow up: Triage actions record a review decision for the indicated week or brief. “Not this brief” is not a permanent mute. On Alarms, “Handled” applies to that episode until it cools; a new episode can return. “Follow up” marks an item for further review.
Source scope: The header selects the sources for range-based Princess analysis. “All sources” combines eligible Princess conversation across those sources. Explicit industry-comparison or broader-corpus sections use the population named in their own labels.
Evidence: Open a topic or chart cell to inspect matching posts. “Every post” and “One per thread” change the evidence list's unit. AI summaries help navigate the material; “Show original” shows the post's own words, and the original-source link shows its context. The theme chips on a post open that theme's posts on the Theme map.
Data coverage: Sources have different collection histories. Collection, processing and publication take time; a backfill or reviewed correction can change historical totals. Data coverage shows ingestion history and processing status. “No matching posts” and “unable to load data” mean different things.
How late Sprinklr posts can arrive: Sprinklr sends three scheduled exports each night, around 1 a.m. Eastern: every day with the last 5 days of posts, on Monday, Wednesday and Friday with the last 7, and on Monday with the last 14. Each covers whole days by when the post was written, and a post seen again is updated, not counted twice. So every post is collected again for at least 8 days after it is written, and comments count by their own date, so a late comment on an old post still arrives. That makes the daily 5-day export enough for daily analysis: across 62 export files checked on September 28, 2026, only 0.6% of items first appeared in a 7-day or 14-day file. What can still be missed is anything Sprinklr itself picks up more than 14 days after it was posted, and changes in likes or shares after day 14. The “How quickly posts arrive” panel on Data coverage keeps tracking this, and Alarms shows how far each feed has been collected, because fires read the last seven days.

Parent themes and their children themes

Every children theme sits under one parent theme. The Theme map draws each parent as a block with its children themes inside. Each children theme has a one-line description of what it covers and a thread count: the conversation threads it has gathered over all history since tracking began, across all sources. Select a name to open its posts. The list updates with the nightly data refresh.

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Where to start: Briefing for the overview; Triage to review items; Trends for comparisons; Theme map for themes and posts; Voice for examples. Signal Explorer opens from topic links.

Automated topic and sentiment assignments can be imperfect. Counts describe collected posts and conversations, not unique people. Methodology reviewed September 18, 2026.

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Triage the signals

Window clear

Every signal in this window is decided. Nice work.

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Every theme, one map.

Tile size and sentiment follow the selected window. Alarm badges show episodes open during that window.

Click a tile to see its numbers here. Click a parent's dark header to list its themes under the map.

Conversation landscape — themes

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Guests frustratedGuests delighted Alarm during this window Thin data (fewer than 5 threads) Tile size = posts in this window

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